Search Engines Optimization (SEO) is a well-known digital marketing strategy. However, rumors about its doom and obsolescence have increased since the advent and growth of pay-per-click (PPC) advertisements. The rise in popularity of Google Adwords also led to circulated rumors about SEO’s demise.
Pay-per-click (PPC) advertisements generate cash for Google. Through these, the search engine earns a ton of money. In contrast, organic results provide no monetary value to the search engine company. Hence, some think Google will continue prioritizing PPC advertisements above organic results.
Moreover, PPC advertisements are at the top of search engine results pages (SERPs), pushing organic results to third or fourth place. According to speculators, this will reduce the SERP’s organic space and ultimately eliminate organic results.
In addition to Google Adwords, Google My Business also occupies some organic space on the SERP. When users search with local intent, a local pack is shown. The local pack now appears where the top organic results formerly did. As a consequence, it adds suspicion to the phasing out of organic space and the futility of SEO.
Another factor contributing to the “SEO is dead” myth is that many individuals do not experience favorable SEO outcomes. Yet, this might be due to their mistakes. Each year, Google’s algorithm undergoes hundreds of adjustments. These upgrades alter the search engine’s functionality and how SEO works.
SEO best practices are evolving. When a business fails to respond react to changes in search engine algorithms, its SEO initiatives begin to fail. Rather than recognizing their errors, some businesses begin spreading the notion that SEO is pointless.
Another reason why many consider SEO to be dead is that they cannot utilize it, or it is too difficult for them. So they console themselves by asserting that SEO has lost its effectiveness.
SEO has undoubtedly become more complicated than it once was. Regardless, this does not render it worthless. Businesses that devote time, effort, and patience and employ web content writing services get excellent outcomes.
Suppose the business lacks time to generate high-quality content, optimize the website, and monitor algorithm adjustment to adopt the best practice. In that case, the content website writing service in NJ and the SEO service could help discover a solution.
Search engines will continue to display organic results since many consumers prefer them over paid results. If organic search rankings remain, so will SEO.
Continue reading the infographic below from Landau Consulting discussing the greatly exaggerated reports of SEO’s death.
