SEO: “The Reports of My Death Are Greatly Exaggerated”
Search Engines Optimization (SEO) is a well-known digital marketing strategy. However, rumors about its doom and obsolescence have increased since the advent and growth of pay-per-click (PPC) advertisements. The rise in popularity of Google Adwords also led to circulated rumors about SEO’s demise. Pay-per-click (PPC) advertisements generate cash for Google. Through these, the search engine …
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