Ranking on Google’s first page means occupying the most prominent section on the search engine results pages (SERPs). If a brand is displayed here, it has a better chance of improving its online presence and driving traffic to its website.
Google’s new SERP features make ranking on the first page more imperative. For example, the featured snippet, which appears at the top of the search results, offers direct answers to users’ queries. If the information people need is directly available upon hitting the enter button, ranking below the first page means having very slim chances of getting visibility and clicks.
Another prominent element on the first page is Google’s “people also ask” feature, which displays related questions and answers. By appearing in this section, businesses can engage users who might not have initially considered their content but are drawn in by related questions.
Other SERP features, such as images, videos, local packs, and reviews, offer opportunities for enterprises to capture user interest in the Search. However, to get these first-page placements, the company has to optimize its site and make it highly relevant, user-friendly, and aligned with search engine guidelines.
Search engine optimization (SEO) is one way to achieve first-page ranking. With the help of an online marketing company NJ, a company can improve its website content and optimize it for relevant keywords. SEO specialists can also help websites stay updated with the latest SEO trends and algorithms.
Having a Microsoft Access expert NJ is also important for a brand’s online success. They specialize in managing and analyzing large datasets, which is essential for shaping effective SEO strategies. While these professionals do not directly work on website optimization, their expertise in database management provides accurate and actionable insights on marketing campaigns.
Businesses must understand Google and assess their competitors to know how competitive their content is to rank on Google’s search results.
Check out this infographic to learn more about how Landau Consulting can help get your business ranked on the first page of Google.
